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If you’re using YouTube content as part of your funnel, then you’re probably doing the same thing most other people are doing…

And that is that you just think of it as the first jigsaw piece in your funnel. 

But as Sam Oh from Ahrefs teaches, it can mean a lot more than that.

Sam is here to tell us that once we really optimize our YouTube content, and create genuine, value-oriented content, it becomes much more effective than just getting people into our funnels.

He’s going to talk us through how he generated 40,000 customers from YouTube content alone, and the best tips and strategies to do the same.

Key Takeaways:

• Intro (00:00)
• How Ahrefs got started in YouTube (00:55)
• How to structure videos (04:05)
• What you can learn from teaching kids (04:52)
• Why having a good product is the most important thing (06:36)
• Why views aren’t as important as you think (07:17)
• What are the most important YouTube metrics? (08:22)
• Thumbnail v Title (09:59)
• The importance of tags (10:23)

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