Lillian Rafson did not plan to start her business Pack Up + Go. But, on a trip to Latvia, she came across an idea that was too good to pass up. Booking surprise travel for vacationers.

 

She came back to the US, started the business, and hoped to get 50 clients that year. She got 500.

 

She followed the sharp trajectory upwards and remained bootstrapped the whole way. Now she runs a team, does millions in revenue, and is charting expansion plans.

 

In this conversation, Lillian and Aaron discuss the inspiration for the business, how she got initial traction, and the way she has built her team.

Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.

 

Lillian’s Challenge; Go visit a new neighborhood in your city or town.

 

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Underwritten by Piper Creative

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