March 03, 2023

405. Starbucks Odyssey: ReInventing Customer Loyalty with Forum3 CoFounder Joe O'Rourke

1 hour 28 minutes

On this episode, Fanzo welcomes Joe O'Rouke from Forum3 to discuss various topics related to the rollout of a new mobile app for Starbucks that integrates Web3 and NFTs. They emphasize the importance of scaling customer support and point-of-sale transactions, and the challenges that come with rolling out a new product. They also discuss the beta alpha rollout and how it was intentionally designed to gradually onboard users and create engagement. Joe touches on the success of the waitlist signups and the potential for the app to bring in new Starbucks rewards signups. They also mention the importance of community and the challenges of introducing this new aspect to the Starbucks brand.

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