I've been studying how to be a better marketer in my businesses recently and here's what I've learned so far: 1. Marketing is not about promoting what your thing is, marketing is about promoting valuable information that would attract the kind of person who would want or need what your thing is.  2. A sale isn't made until a conversation is started. Marketers need to focus on creating conversations, NOT leads. Conversations create revenue!

I've been studying how to be a better marketer in my businesses recently and here's what I've learned so far: 1. Marketing is not about promoting what your thing is, marketing is about promoting valuable information that would attract the kind of person who would want or need what your thing is. 2. A sale isn't made until a conversation is started. Marketers need to focus on creating conversations, NOT leads. Conversations create revenue!

I've been studying how to be a better marketer in my businesses recently and here's what I've learned so far: 1. Marketing is not about promoting what your thing is, marketing is about promoting valuable information that would attract the kind of person who would want or need what your thing is.&nbsp; 2. A sale isn't made until a conversation is started. Marketers need to focus on creating conversations, NOT leads. Conversations create revenue!&nbsp;

406 - What I'm Learning About Marketing

You’re a creative expert. You might already be earning an income as a writer, author, videographer, photographer, filmmaker, musician, or artist.&nbsp; And you're looking to transition from being a freelancer for hire to monetizing your creative expertise. &nbsp; Perhaps you’ve been thinking about starting a podcast, launching a product, building a course, writing a book, forming a community, starting a YouTube channel, or hosting a live event.&nbsp; You want to leverage your experience, skills, and knowledge to build new income streams for yourself so you can get out of the “rat race” - stop trading your time for money.&nbsp; &nbsp; I get you. I'm married to a creative person.&nbsp; We've built several income streams together.&nbsp; And I work with creatives to package, price, and promote their expertise all the time. On this podcast, I'll discuss and bring on guests to discuss proven frameworks (like marketing funnels, value ladders, marketing flywheels, and building communities from podcasts). &nbsp; And, we're going to make it fun. In between all the serious talk, we're going to throw in some humor, dad jokes, to make this process playful and entertaining. I'll coach creatives, in real-time on the show, how to transition from freelancer to expert.&nbsp; We'll discover together what income streams are right for you, so you can create new income streams and get paid whether you're working or not.&nbsp;

Business

Entrepreneurship

Religion & Spirituality

Christianity

You’re a creative expert. You might already be earning an income as a writer, author, videographer, photographer, filmmaker, musician, or artist.  And you're looking to transition from being a freelancer for hire to monetizing your creative expertise.   Perhaps you’ve been thinking about starting a podcast, launching a product, building a course, writing a book, forming a community, starting a YouTube channel, or hosting a live event.  You want to leverage your experience, skills, and knowledge to build new income streams for yourself so you can get out of the “rat race” - stop trading your time for money.    I get you. I'm married to a creative person.  We've built several income streams together.  And I work with creatives to package, price, and promote their expertise all the time. On this podcast, I'll discuss and bring on guests to discuss proven frameworks (like marketing funnels, value ladders, marketing flywheels, and building communities from podcasts).   And, we're going to make it fun. In between all the serious talk, we're going to throw in some humor, dad jokes, to make this process playful and entertaining. I'll coach creatives, in real-time on the show, how to transition from freelancer to expert.  We'll discover together what income streams are right for you, so you can create new income streams and get paid whether you're working or not. 

Share 406 - What I'm Learning About Marketing

Sign up to save your podcasts

406 - What I'm Learning About Marketing

406 - What I'm Learning About Marketing