In iOS 14.5 Apple rolled out the feature they debuted last year, App Tracking Transparency. Meaning that if an app wants to use your personal information to track you, you must explicitly allow it. Facebook and others are upset and they can be as this is great for the consumer. Why is asking a bad thing? Only when your business model is nefarious and you think it's your right to gobble up as much about us as you can for free. Not anymore, I encourage everyone to never allow an app to track you again.

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Links from this episode: https://www.theverge.com/2021/4/27/22405474/apple-app-tracking-transparency-ios-14-5-privacy-update-facebook-data

https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking

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