In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. 💌

Timestamps:

[0:59 - 1:48] Why you should be spending more time on email marketing for your brand

[1:49 - 2:22] Four of our top tips for boosting open and click-through rates

[2:23 - 4:05] Tip #1: Personalization is key

[4:06 - 5:34] Tip #2: Perfecting your subject line

[5:35 - 9:46] Tip #3: Creating attention-grabbing call-to-actions

[9:47 - 13:20] Tip #4: Segmenting your list for efficient marketing 

[13:21 - 14:06] Closing

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