Are you spending hours crafting proposals only to hear "we'll think about it" or "the budget isn't right," then this episode is for you. 

Most proposals fail because they don't answer the critical questions your clients are silently asking themselves, not because you are considered ‘too expensive’. In this episode, I break down the 6 key questions every winning proposal must answer to help your clients see your value, trust your process, and confidently say yes, even before they see the price. 

Whether your proposals are converting at 20% or you're constantly competing on price, this framework will change how you sell your services.

In this episode you’ll learn:

• Why most proposals are written from the wrong perspective (and how to flip that)
• The hidden questions running through every buyer's mind when they read your proposal
• How to position your solution so clients believe it will work specifically for them
• The critical mistake that makes clients focus on price instead of value
• Why trust in a proposal is different from trust on your website or social media
• How to make your investment feel like a no-brainer (without dropping your price)

Guides I talk about in the episode

1.     Free Guide: The 6 Questions Every Winning Proposal Must Answer – grab the full breakdown with examples, tips, and pitfalls to avoid in your proposal  HERE

2.     Download: 12 High-Impact Discovery Call Questions – the right questions to ask so you can write better proposals and even close deals on the call. Grab it HERE

Happy listening!

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