We are back! For the first episode of 2020 we have Mr. Daniel Bennett, Director of Behavioral Consulting Unit at Ogilvy UK. He talks to us about his some really interesting applications of behavioral theory in marketing and advertising to solve rather sticky problems. Hosed by Professor David Just and Afshan Husain.

41: Behavioral Economics in Advertising

A podcast discussing different behavioral anomalies related to economics, marketing, psychology, public policy, consumer preference and food science.  Hosted by Cornell University graduate students.

Social Sciences

A podcast discussing different behavioral anomalies related to economics, marketing, psychology, public policy, consumer preference and food science. Hosted by Cornell University graduate students.

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41: Behavioral Economics in Advertising

41: Behavioral Economics in Advertising