On this week's Career Therapy Podcast (#41), we talk with Erica Fochtman, an apparel buyer turned small business owner. During the episode, Erica runs us through the many phases of creating her online business, Winsome, which sells clothing, jewelry, and accessories.

We discuss the branding side of building a business, the challenges in opening a digital store, and how social media marketing is changing the small-business ecosystem.

Winsome Shop Website - https://www.shopwinsome.com/​

Use code: CAREERTHERAPY15 for 15% off your next purchase!

Winsome Instagram - https://www.instagram.com/shop.winsome​

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