If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach, matched with her collaboration with a book coach, produced an award-winning book.

Listen to this episode of Writing to Get Business to discover tips like these:

Speakers who have books earn more than speakers who don’t have books.

If listeners are engaged with your message, they want to continue that engagement by reading a book by you.

Readers will learn from and emotionally connect to stories in your books.

A book coach can play a vital role in shaping and improving your book, especially by keeping you on track and committed to the work.

Authors are increasingly seeing independent publishing as a way to get their books out in a timely way and to have more control over the publishing process.

Learn more about your ad choices. Visit megaphone.fm/adchoices