Whether you're a freelancer or business owner you know that nothing works right out of the gates, and every piece of a funnel needs to be optimized to become profitable... But where should you start? And what should you focus on to get your marketing funnel converting at a higher rate? On this weeks episode that's exactly what we chat about. We cover topics like:

-The 4 elements Nick asseses to increase sales for an email list 

-Why testing too many variables backfires 

-The linchpin of conversions in marketing 

-What role "emotional data" should have in your decision making 

-How one mistake wrecked a multiple 6 figure launch

-A few different ways to define and tweak your offer

-Alex forgets to mention the #1 thing to test for long form copywriting

-Should your traffic source change the copywriting and marketing?

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/