In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Drew McLellan of the Agency Management Institute and the McLellan Marketing Group.
Drew has more than 25 years in the agency world, including 5 years at Mega-Agency Y&R, running his own agency for 21 years and counting, and working with hundreds of agencies at the Agency Management Institute.
In this interview we focus on one of the most important aspects of building a successful agency; drumming up new business. Drew covers the 5 mistakes agencies owners consistently make in this effort.
But this interview is about much more than that, it goes over everything from when you should stop being involved in client work, to why marketing agencies have no excuse to suck at marketing themselves. This episode is jam packed with advice and lessons from Drew’s 25 year career.