The Practice Builders

41. How to Optimize Your Ads with Simplicity AI


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🎙 Episode 41 – How to Optimize Your Ads with Simplicity AI

In this episode of The Practice Builders Podcast, Dr. Vince interviews Dr. Bao Tai (Parker ’02), founder of Simplicity AI, about the biggest silent profit leak in most clinics: lead management.

Dr. Bao built two 7-figure, cash-based neuropathy clinics in Texas, then created Simplicity AI after realizing the stress and overhead of staffing, call centers, and inconsistent follow-up was crushing even “successful” practices. The solution: a custom AI virtual assistant that responds instantly, qualifies leads, answers common questions, and schedules directly inside GoHighLevel.

You’ll learn:

  • Why speed-to-lead is the #1 bottleneck in paid traffic (most leads come in after hours, when humans are off the clock)
  • The two biggest clinic pitfalls: slow follow-up and zero tracking of what staff actually does with leads
  • How Simplicity AI works: primer text → call within ~45 seconds using the clinic’s caller ID (not “spam likely”) → qualification + scheduling
  • How the AI handles common objections like “Do you take insurance?” and “Is it expensive?” without nuking the opportunity
  • Why clinics don’t need “more leads” as much as they need better capture + consistent follow-up
  • A real case study: a high-volume neuropathy clinic captured an extra $80,000 in one month without increasing ad spend, simply by improving speed and systems
  • What onboarding looks like: a non-cookie-cutter build (21–30 days) to create workflows that match the clinic’s funnel and offer
  • How this reduces staffing stress: your team stops chasing 100 cold leads and instead focuses on qualified, booked appointments and human connection

📌 Bonus: Vince and Bao also discuss the bigger opportunity here, pairing AI systems with a licensing/franchise-like model to improve retention and make clinic growth more scalable.

🎧 Tune in if you’re running ads and suspect leads are sitting untouched in your CRM, getting called too late, or being handled inconsistently. Because nothing says “wasted ad spend” like “we’ll call you tomorrow” in a market where your competitor calls in 45 seconds.

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The Practice BuildersBy Dr. Vince Leone and Dr. Kyle Pankonin