body .audioplayer.skin-wave.playerid-74909364:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-74909364:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap74909364 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"74909364",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_95_155",settings_ap74909364); }catch(err){ console.warn("cannot init player", err); } });

Strategy & Marketing Consultant, Author
Santa Cruz, CA
Listen to this interview to learn:

* How being flexible allows you to respond to critial changes faster
* What "brand tension" is and how it creates opportunities
* How to respond to structural shifts in the market
* What to do when you find that you've been trapped by your own success

Expert Bio
Stephen Denny is a competitive strategy and marketing consultant who thinks marketing is about big ideas as well as selling things. He helps brands in technology, consumer products, clean energy, and services define their competitive positioning, communication strategies and implementation plans in the market. He is also the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry.

Apart from writing and consulting, Denny is a frequent speaker at corporate events, industry conferences and graduate business schools on topics relating to competitive strategy and marketing. He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School.

Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy and budgets at brand name technology companies like at Sony, Onstar, Iomega and Plantronics.

For more information, visit Stephen's website.
Contact Info for Stephen Denny
Web address: StephenDenny.com
Travels From: San Francisco, CA
Follow Stephen:

Books by Stephen Denny