All too well, I know what it's like to hoard projects I'm working on from the world until I'm 1,000% satisfied with them. Clamoring for one final breakthrough or one last thing that will take it over the top before I release it has rarely served me positively. Usually, the stuff I was tripping over goes unnoticed and was irrelevant in the bigger picture. Instead, I should've focused on crafting an event and an experience around the thing I spent months working on. In this episode, I share some high-level ways we can build an extraordinary adventure around an ordinary product/service to earn the success and impact we seek. Great marketing and storytelling can make up for an average product when its our first rodeo, and sometimes, taking this approach saves us disappointment in the long run.

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Shine hard. Grind harder.