In this digital age, people are searching for more human connection than ever before. As B2B marketers and sellers are finding more ways to automate top-of-the-funnel processes - like chatbots - we may actually be losing leads because of it.  Comparatively, employing live chat can double top-of-the-funnel opportunities. At least, that’s what Interchanges’ president, Nelson Bruton, has seen. Nelson sits down to fill us in on how we can increase live chat conversations and success. He discusses: Live chat vs. automated chatbots Using video to build stronger relationships Increasing live chat conversations fourfold Reducing friction in the customer’s experience Check out The Customer Experience Podcast on Apple Podcasts, Google Play, Spotify, or Stitcher.