Author, speaker, and consultant who writes on leadership and management.  He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning.  He's known for popularizing the concepts of "the golden circle" and to "Start With Why".

"If you actually want to build relationships, you build them without wanting anything" - Simon Sinek .

----- Rules---

1. Outdo yourself

In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action”.

. Stack the deck

He once taught a graduate-level class in strategic communication at Columbia University.

. Be the last to speak 

He has commented for The New York Times, Wall Street Journal, The Washington Post, and FastCompany.

In 2002, he started his own company, Sinek Partners.

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