Ola Sars: "Obviously I couldn't enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that's what I did with my first startup in the music space".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for

free as it is hard work done by artists and composers.

#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03)

#4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27)

#4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21)

#4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28)

#4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry.​ (44:50)

#4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52)

#4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00)

#4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28)

#4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07)

#4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15)

#4.11 – How music can help your store under the pandemic. (1:09:18)

#4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34)

Ola Sars

CEO & Co-Founder

Soundtrack Your Brand

www.soundtrackyourbrand.com

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