When opening a martial arts school, the most common conversations we have are centered around logos and naming. Style is obviously important but today we discuss why speaking to your audience is more beneficial and continue talking about how you can get people to love your brand.

In this episode

2:50 - Thinking Logos

3:55 - Behind the brand

4:50 - Referrals

6:15 - How to brand

6:50 - Worst way

7:47 - You are the face

8:30 - What are you saying

9:15 - What wows them

10:50 - Building trust

16:35 - It's the same as dating

17:45 - Copy their systems

19:50 - Can't train staff?

24:15 - Biggest mistakes

27:05 - Recap