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A series of well-placed half-truths and landed us in a last-minute improvised launch event for Mark Wahlberg's Wahlburgers West Hollywood location — an event filled with celebrities and destined for second-rate reality TV. Patrick Perini describes the experience in full and the lessons learned about decision-making in a crisis.

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ABOUT OUR GUEST

Patrick Perini is a storyteller, technologist, and frequent entrepreneur. During this story, he was VP of Product and co-founder of Raydiant, a screen signage company trying to build a distributed TV operating system. These days, his head is down working on a number of projects to be named later. You can find him at https://pcperini.com or @pcperini on Twitter.

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Episode 41: "That Time I Did a Launch Demo with Mark Wahlberg" with Patrick Perini | Educative Sessions