The Go Getters Coaching Podcast

41: The Marketing Audit You Should Do Every Quarter


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In this conversation, Andy Fata-Chan and Peter Yu discuss their personal updates, marathon training, and the importance of understanding ideal client profiles in business. They delve into strategies for client retention, the significance of feedback, and how to effectively market services by utilizing client language. The discussion also touches on product development and the need to focus on core offerings rather than diversifying too much. The episode concludes with a call to action for listeners to engage with the content.

00:00 Introduction and Personal Updates
02:41 Training and Marathon Preparation
05:33 Business Strategies and Marketing Insights
08:25 Understanding Ideal Client Profiles (ICPs)
11:13 Client Feedback and Retention Strategies
14:10 Product Development and Service Offerings
17:07 Utilizing Client Language in Marketing
19:48 Final Thoughts and Call to Action

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The Go Getters Coaching PodcastBy Dr. Andy Fata-Chan and Dr. Peter Yu