Here’s the rub: I work with a lot of amazing entrepreneurs inside my signature program, Copy That Converts, and within our copy agency, one of the things I hear time and time again is that their copy is always getting put on the back burner. So when is the right time to focus on your copy?

In this episode of Amplified AF, we’ll dive a little deeper into why you shouldn’t ignore your copy until the last minute, but why it’s crucial you nail down your messaging before you even write a single word.