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Tech fails are never fun—and they never show up at a convenient time. In this episode, I’m pulling back the curtain on some of my worst tech disasters and what I’ve learned from each one. I’ll walk you through real-world examples—from broken payment automations to form fails and summit chaos—and how I kept my sanity and my customer relationships intact.

Whether you're in the middle of a launch, setting up automations, or just trying to get your stupid form to work, this episode will give you some perspective, a few laughs, and most importantly: a plan for what to do when the tech train derails.

Key Takeaways

• Tech fails are inevitable—but they don’t have to take you down with them
• Why how you respond matters more than whether you get it 100% right
• The reason I had to completely rebuild my website (and what I’d do differently now)
• A reminder that being “bad at tech” isn’t a character flaw—it’s an everyone problem
• Why the most important thing you can protect isn’t your funnel—it’s your reputation

Thrive in 5: What to Do When Tech Fails

1. Have a backup plan
   Know what your Plan B is if something critical crashes—especially during a launch or live promo window.
2. Spot-check your systems regularly
   Just because it worked last month doesn’t mean it’s working now. Automations break—stay on top of them.
3. Make it right, fast
   If something goes wrong for a customer, fix it and find a small way to go above and beyond.
4. Own it publicly, not perfectly
   Your clients don’t need a tech explanation—they need clarity, resolution, and a little humanity.
5. Don’t DIY everything
   You don’t have to be a tech genius. But you do need to understand how your systems work so you're not powerless when things go sideways.

At some point, your tech WILL fail. But that doesn’t mean you have to freak out or lose trust with your people. If you're tired of trying to figure it all out yourself or living in fear of the next platform crash, check out The Shortcut—my done-for-you setup that helps you build a business that works.

And if you’ve got a tech fail story of your own? Text the show or come say hi on my site—I’d love to hear it!

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