The B2B Sales Show

41: Your Cold Emails Don’t Have to Suck! w/ Don Erwin


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On this episode, Don Erwin, Head of Revenue at MixMax, gives 5 ways to ensure your cold emails never suck again.

What we talked about:

  • Attention-grabbing subject lines
  • Personalized & curated content
  • Structure your email logically & persona-specific
  • Introduce yourself & build rapport
  • Consistent follow-up

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

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The B2B Sales ShowBy Sweet Fish Media