So, what exactly are raving fans?

They are your brand's biggest enthusiasts, the ones who go above and beyond. Raving fans not only use your products or services, but they share their experiences on social media, spreading the word with genuine excitement.

To cultivate such fans, you must go beyond mere transactional interactions. Exceptional customer service is a must, but it doesn't stop there. You need to anticipate their needs even before they voice them.

Now, let's delve into the two thinking skills you need to master to create raving fans: considering another perspective and projecting virtual relationships.

By understanding the importance of making connections that aren't immediately obvious, you'll be able to serve your audience better.