You’ve heard all the online marketing gurus tell you that people will only buy from those they trust.

Those gurus are not wrong, I’m sure you agree that you only buy from those you trust.

If you’re thinking you buy from people you don’t trust all the time, take a moment to think about why you do that.

It’s also important to think about the difference with buying from people online.

Some will tell you they don’t need to trust you to buy from you.

One of my friends put it this way: If I go to your home town bar, I’ll buy a beer from the bartender without trusting him.

What you must understand about that is what trust is at work here.

You might not know the bartender or the bar but you know the brand of the beer and the fact there are health guidelines and laws protecting you from fraud.

I mean, you wouldn’t buy a beer from this guy if he met you in some back alley and poured it from some unmarked container, right?

How do you get...

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