There are so many metrics that the gurus tell you to follow.
It’s true though that you need to be measuring things to know what you need to improve.
I know I started measuring anything I could but was especially attracted to what could be measured for me.
Unfortunately, on social media, since we don’t own the platform (the web site), we can’t measure things we want to automatically.
I did learn over time though that no matter what the platform, you need to track:
- Visits (what profile or account did you check out and when)
- Engagements (what posts did you comment or react on and who created them)
- Connections (who did you send messages to)
But, how do you go about tracking that since the platform doesn’t do it for you.
Before you go off and start tracking your social media interactions, let’s talk a little more about tracking and why it’s important.
What do you normally need to track in a business?
In most businesses, the bottom...
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