I bet you’re thinking Snapchat is dead, isn’t it?

Well, it sure isn’t the most popular social app out there anymore, but it’s certainly not dead!

I’ve been using Snapchat since 2016 and have been posting to my story there almost every single day since then – that’s over 2100 days!

A lot of content that just disappears, right?

So you may be wondering why even use a platform that is only meant for disappearing stories?

Why even use Snapchat?

Let’s go back in time a little…

When I first started using Snapchat, it was the only platform with stories and disappearing private messages.

When I first head Gary Vee tell marketers they should be posting to Snapchat every day, I thought it was totally insane but I believed in him, so I looked into it.

I mean, seriously, why would anyone think that posting something that disappears after 24 hours make any sense at all?

Funny how hind sight always has the answers after a few years.

Today,...

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