You might have noticed I share, what appears to be, the same video on all platforms.

Crazy right?

What you might not be aware of, is that there is a method to my madness.

It’s one thing to share the same video to all platforms just to post and share everywhere, but it’s not what I’m doing.

I’m sure you’ve heard gurus and coaches tell you that you need to share content native to the platform.

What is native content?

What the gurus mean when they say you should share native content is that each piece of content should be uniquely created for the platform.

For example, if you post on Instagram, it should be a square image, a square video or a IGTV formatted video.

The text should mention the platform by name and in a video, you should talk to that platform.

If you really wanted to create videos for each platform, you’d record a new video for each so that the words used are relevant to the platform.

For example, in instagram video, you...

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