Jon is the CMO at <a href="https://www.demandbase.com/">Demandbase</a>  and joins me on this livestream  to discuss the topic. Join us.
We cover:
<ul>
 <li>The role of tech in account-based marketing</li>
 <li>What does a successful ABM campaign look like?</li>
 <li>How to plan the content for ABM campaigns?</li>
 <li>How to measure the success of your campaigns</li>
 <li>Top tip for winning with ABM?</li>
</ul>

Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us. We cover: The role of tech in account-based marketing What does a successful ABM campaign look like? How to plan the content for ABM campaigns? How to measure the success of your campaigns Top tip for winning with ABM?

Jon is the CMO at <a href="https://www.demandbase.com/" rel="noopener noreferrer">Demandbase</a> &nbsp;and joins me on this livestream &nbsp;to discuss the topic. Join us.
We cover:
<ul>
 <li>The role of tech in account-based marketing</li>
 <li>What does a successful ABM campaign look like?</li>
 <li>How to plan the content for ABM campaigns?</li>
 <li>How to measure the success of your campaigns</li>
 <li>Top tip for winning with ABM?</li>
</ul>

416: Modern B2B demand gen - a chat with Jon Miller

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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416: Modern B2B demand gen - a chat with Jon Miller

416: Modern B2B demand gen - a chat with Jon Miller