Guy Assedou is the former Chief Product Officer, at BQE Software and Ex-Meta leader. Guy joins us today to bring to surface the role of a good product manager who can keep his team focused with the right mindset and can add a lot of value to the organization. Guy shares the reasons why projects fail and what approaches can minimize failures from the get-go. Guy also shares great tips for successful product roll-outs with tactical examples of how to target healthy adoption. He emphasizes the importance of a strong partnership between the product and design teams, where clear problems and roles are defined towards successful outcomes.