Even marketing storytelling, requires you do use your 28 thinking skills, including to consider another perspective, summing up, holding 2 or more pieces of information at once and a few more.

If any of those cognitive functions are  weak, it’s going to be challenging for you to be good at storytelling in marketing.

Today we’re gonna focus on helping you improve 2 or more pieces of information at once and then I’ll share with you how it’s related to marketing storytelling tips you can try.

Holding 2 or more pieces of info at same time is about HOLDING 2 pieces of information at the same time. It’s not about doing 2 things at the same.

If you tell a child to brush their teeth and brush their hair, you’re telling them to hold 2 pieces of information at the same time.

We start learning how to do this from the age of 2 but many people struggle with it even as adults especially when it gets MORE than two. Wash the dishes, fold the laundry,  straighten up the family room. Are you starting to need a list to remember all that? That’s more than 3 pieces of information. Can you do 4 or 5?

In storytelling, you’ve always got to keep in mind at least 3 pieces of information while you are telling the story:

1. Who is your audience? Part of that includes what is their pain points, what are they trying to solve?

2. What is your goal of telling the story?

3. The actual story and important details in the story?

When you break it down like that, no wonder why it’s much easier to tell your friend a story! There are so many things to remember - besides for the fact that when you are trying to storytelling in marketing you’re trying to make money too!

In this episode we'll discuss ways to improve the ability to hold 2 or more sources of information & 5 Ways to Improve Your Storytelling In Marketing