How to Build a $100M CEO Network Through LinkedIn in 90 Days

In today’s fast-moving business world, your network is your most valuable asset. The CEOs who build influential, revenue-generating networks aren’t just existing on LinkedIn; they are actively leveraging the platform.

Most executives make one critical mistake: they treat LinkedIn like a one-way street. They repost company updates, expecting engagement from their peers, but in reality, they are just broadcasting into the void. If you’re only sharing your marketing team’s content, you’re missing the opportunity to connect with other high-level decision-makers.

So, how do you actually build a $100M network on LinkedIn in just 90 days?

1. Shift from Broadcasting to Engaging

Your network doesn’t grow by pushing content—it grows by joining conversations. Comment on posts from other CEOs, add insights, and engage with real discussions in your industry. LinkedIn’s algorithm prioritizes engagement, so the more you interact, the more visibility you gain.

2. Make Direct, High-Value Connections

Instead of waiting for connections to come to you, reach out to decision-makers. The best CEOs use LinkedIn as a door opener—not a substitute for real relationships. After engaging online, move to direct messages, schedule in-person meetings, and build meaningful connections that lead to business opportunities.

3. Stop Posting Just Company Updates

Many CEOs rely on their marketing teams to post on their behalf, but that strategy doesn’t establish thought leadership. Instead, create authentic, personal content that shares your insights, experiences, and unique perspectives. This positions you as a leader people want to engage with.

4. Innovate Yourself to Innovate Your Business

If you continue networking the same way, you’ll get the same results. The best CEOs constantly adapt, test new approaches, and refine their LinkedIn strategy to stay ahead. LinkedIn isn’t just a social network—it’s a business growth engine if used correctly.

Final Thoughts

Your network determines your net worth. By shifting your LinkedIn approach from passive sharing to active engagement and strategic connections, you can build a powerful CEO network that drives real business results.

Are you making these LinkedIn networking mistakes? If so, it’s time to change the game. Tune in to the full episode to learn the exact steps to transform your LinkedIn strategy.

Highlights:

0:00 Introduction: Connecting with Decision Makers on LinkedIn

00:02 Common LinkedIn Mistakes CEOs Make

00:05 Effective Engagement Strategies on LinkedIn

00:18 The Pitfall of Sharing Company Posts

00:36 The Importance of Personal Outreach

00:51 Conclusion: Innovate Yourself to Innovate Your Business

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