This week on The Disruptive Voice we bring you a conversation between Cliff Maxwell and Ned Calder on the electrification of the auto industry -- or, more broadly, the mobility industry -- using the theories of Disruption and Jobs To Be Done. As a partner at Innosight, where he has worked for over a decade, Ned has consciously applied these theories in his work in the high tech, automotive, aerospace, and defense sectors. His wealth of experience in the tech world also stems from his time with NASA and Atlas Scientific, where he worked prior to joining Innosight. Cliff Maxwell is a newly minted MBA candidate at Harvard Business School who most recently served as Clayton Christensen's Chief of Staff and as a Product Manager at the Clayton Christensen Institute, where he worked on projects related to educational technology. We're delighted to bring you this timely conversation on the push to electrify vehicles, the disruptive forces shaping the mobility industry, the prospects for autonomous vehicles, and the role of companies like Rivian.