E-commerce has been so popular for the past decade or so that many forget to think about how retail strategies can fit into a DTC brand’s playbook. The truth is that e-commerce alone often isn’t always enough, and having a retail channel can be a powerful touchpoint in your customers’ journey.

Retail Minded founder Nicole Leinbach Reyhle joins E-Commerce with Coffee?! host Nate Svoboda to talk about the importance of retail channels.

Throughout the interview, you’ll hear Nicole’s views on how businesses should approach retail and what has changed in the retail landscape post-pandemic.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:15 Introducing Nicole

1:16-2:00 How Nicole takes his coffee

2:01-3:46 Nicole’s background

3:47-4:39 Monumental shifts in retail

4:40-7:15 Resources retailers need post-pandemic

7:16-8:25 What omnichannel means

8:26-10:23 The advantages for retailers who already have a digital presence

10:24-12:13 Touchpoints retailers should focus on

12:14-15:07 Advantages and disadvantages of the virtual market for small businesses

15:08-17:03 Barriers to entry

17:04-19:26 Most important partnerships to consider for entry

19:27-20:45 Crypto payments in retail

20:46-23:40 Realistic outlook for small brands and retailers in e-commerce

23:41-26:29 What retailers must do to stay relevant

26:30-29:33 Nicole’s favorite retail experience

29:34-30:14 How to get in touch with Nicole

30:15-30:33 Outro

💬 Get in touch with Nicole at:

💬 Get in touch with Retail Minded at: