In this episode of Lessons from a Podcaster, Tiago sits down with Erika, CEO of Audivita, a top-tier podcast production company. Erika opens up about the company’s 'white glove' approach to podcast production, offering personalized, high-touch services that elevate podcasts to the next level. Reflecting on the podcasting boom during the COVID-19 pandemic, she dives into the common struggles new podcasters face and the solutions for overcoming them. Erika also shares actionable tips on how planning, consistency, and professional production are essential for long-term podcast success. Whether you're just starting or looking to refine your podcast, tune in for expert advice from a leader in the industry.

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Links & Resources

Website : https://audivita.com/

Podcast : https://audivita.com/podcasts/

Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

LinkedIn : https://www.linkedin.com/in/erikayocom/

Facebook : https://www.facebook.com/audivitastudios/

X : https://x.com/audivitastudios

Timestamps

Proudest Moment (00:00:08)

Erika shares her proudest moment as CEO, highlighting the unique culture and partnership at Advaita.

Market Saturation Discussion (00:01:18)

Discussion on the saturation of podcast production companies and how Advaita differentiates itself.

Co-hosting Solutions (00:07:43)

Explains how bringing in a co-host can alleviate pressure for novice podcasters.

Preparation vs. Improvisation (00:08:42)

Advice on whether to prepare scripts or go with the flow, depending on the host's personality.

Consistency in Podcasting (00:12:16)

Erika stresses the importance of consistency in podcast release schedules for maintaining audience engagement.

Motivations Behind Podcasting (00:13:12)

Exploration of various motivations for starting podcasts, from business to personal storytelling.

Challenges with Clients (00:16:09)

Funny anecdotes about managing clients and unexpected challenges during podcast production.

Current Production Volume (00:18:07)

Erika reveals that Audivita manages about 40 shows in production at any given time.

Pandemic Boom (00:19:17)

Discussion on the surge in podcasting during the pandemic and its impact on Advaita's business.

Sales Growth During Pandemic (00:20:42)

Erika explains how the pandemic led to increased inquiries and client conversions for podcasting services.

Increased Interest in Podcasting (00:21:04)

Erika discusses the higher conversion rate and increased inquiries about starting podcasts during the pandemic.

Using Podsqueeze for Efficiency (00:21:24)

The conversation shifts to how Podsqueeze helps manage the workload for podcasters.

When to Hire a Production Company (00:24:58)

Discussion on the criteria for hiring a production company, focusing on professionalism and production value.

Finding Advaita (00:26:13)

Erika shares where listeners can find more information about Advaita and reach out with questions.