Pop stars are crossing over to make country records, Yellowstone was the biggest show on TV, supermodels are crossing over to rodeo competition, and fashion trends are saturated with country and western music and style…is country cool again? And what are the upsides and downsides of this?

Simpsons references abound with Düff beer from Sweeden and a spontaneous a capella rendition of Cletus The Slack-Jawed Yokel adjusted for Morgan Wallen. A high water mark if we do say so ourselves.