Welcome to the Master of Letters podcast, where CEO’s, marketers and consultants share the tactics and activities that are driving traffic to their sites and helping them engage with their audience.

If you want to learn what’s working for others right now so that you can grow your own business, then you’ve come to the right place.

In this episode, we meet Joe Girard.

Joe is a sales performance, psychology and mindset coach.

In short, he's on a mission to help people sell without being unnecessarily "salesy". He does this by finding hidden opportunities, simplifying processes, and crafting the bulletproof mindset required to succeed.

Joe is also asked to speak at events around the world.