In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Justin Christianson of Conversion Fanatics.

Justin is a longtime entrepreneur and after selling his previous business, he began consulting and eventually launched Conversion Fanatics, an agency that specializes in data driven conversion optimization strategies.

They have been growing like crazy recently (150% last year), and today Justin pulls back the curtain to share the old school tactic that is driving that growth: direct mail.

Even if you never plan on sending a single piece of direct mail, this episode is packed with advice that can help you better market your agency, because not only does Justin talk about how they’ve developed a sophisticated outbound sales system, but he talks about the mindset that is required to make any sales system work.

If you’ve struggled with sales and want to improve, or just want to hear other success stories, this is the episode for you.