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Distinguish yourself from all of the other insurance agents in the market and go deeper into the “micro niches” of your expertise on this episode of Agents Growth Academy. Host Jim Schubert is joined by “super fantastic, wonderful and amazing” guest Charles Specht to discuss the key components of specifying and clearly identifying what you want to clients. This will bring you deeper relatableness and credibility among your peers nearly instantly.

3 Key Takeaways

• There’s no secret formula to getting in front of the right people. You have to do the work agenting requires. 
• Get better at repackaging what you want to present so that it provides a solution to the potential’s problem. 
• It’s time for you to find your MICRO NICHE. Try to narrow your expertise down to no more than two areas. 

Resources

Tribes by Seth Goden (read page 35 about the status quo)

Join Charles’ email list 

Calendly 

The 10X Rule by Grant Cardone

Charles’ LinkedIn

About Charles Specht

is a Leadership Consultant, Pastor, Evangelist, Expository Preacher, and Collaborative Leader. He is also author of the a book Revealed: God's Will for Your Life about how to discern God's *subjective* will for your life. He has been married to Kathy since 1999 and has five wonderful children (Camden, Brady, Amelia, Charlotte, and Luke). Their two youngest — Charlotte & Luke — are adopted from China and through genetic testing, They’ve learned they are full biological siblings. 

Charles’ family recently moved to Nashville area in July 2021 so that our youngest son — who is completely blind — could attend The Tennessee School for the Blind. He’s currently praying about and seeking God’s Will for his next pastoral ministry.

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