Kevin Brown, Chief Operations from Icetana joined us in a captivating episode where we delve into the AI-powered software that transforms camera footage analysis. Discover how their innovative solution filters routine motion and enables operators to focus on identifying and responding to unusual behaviour. Gain valuable insights from Kevin's entrepreneurial journey, including his experience in project managing at Virtual Gaming World, where he worked alongside the visionary and dynamic founder, Laurence Escalante. Explore intriguing topics such as A/B testing, navigating market cycles, and how he found the right price point with Nearmap (Google Maps on steroids). Tune in for an inspiring discussion on the transformative power of AI, entrepreneurship, and the collaborative energy of visionary leaders. 

Problem: 

Organisations are running with thousands of cameras and are unable to track all unusual behaviour that is occurring. Their largest client has 8,000 cameras with 24/7 footage. 

Solution:  

Harnessing the power of Artificial Intelligence and Machine Learning, Icetana software effectively detects and filters routine motion, enabling operators to focus on unusual behaviour. 

One big piece of advice: 

There is no excuse to be ignorant about a subject when you can read, watch YouTube, listen to a podcast or even ask Chat-GPT.  

Bullets:    

(00:00) - Introduction  

(11:30) - The business Kevin would start today 

(14:40) - The dot.com bubble burst 

(17:46) - A/B testing Ebay’s page 

(19:10) - Got acquired by Accenture around the GFC 

(20:28) - What Kevin learnt about the financial cycles

(25:15) - How humans chase a sunken cost 

(27:21) - Screenshotting $1m in the bank 

(28:32) - Buy an iPhone for 42c 

(30:49) - Working at a web development company 

(31:12) - Google Maps on steroids 

(35:00) - Finding the right price point 

(37:45) - Made $3m in one month 

(38:34) - Virtual Gaming World  

(40:20) - Laurence's Escalante  

(43:13) - Kevin went to Europe for a month 

(46:35) - Project Managing  

(48:40) - Replaced the whole tech team 

(50:35) - Only had 3-months in the tank 

(54:29) - Welcome to the business – your budget is 0 

(54:50) - Laurence took the company to Boracay 

(56:43) - Icetana and the use of AI 

(1:00:10) - First fire detection detected red-haired people 

(1:03:00) - The pre-success of Icetana 

(1:03:30) - Kevin's views on AI 

(1:08:46) - Kevin's one big piece of advice 

(1:11:40) - Show & Tell 

Show & tell 

NearMap - https://www.nearmap.com/au/en 

Virtual Gaming World - https://www.vgw.co/ 

Icetana - https://www.icetana.com/ 

Chat-GPT - https://chat.openai.com/ 

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