From your resume’s “objective statement” to your afternoon snacking plans, having a sense of the purpose of your activities goes a long way. How well does a given option move you towards where you want to go? The Priority team gets purposeful this week, suggesting that asking the big "Why?" question can reveal guideposts to navigate options. Caitie and Max find that a clear purpose can help us better connect with others and communicate the relevance of our work, though Max points out that some purposes don’t dictate which path to them is the best one. Our work won't always align with any single goal, but one big picture in the mind's eye may be worth two in the bush. Tune in to find out . . . why.