Are you overthinking your sales pages (or other sales copy)? If writing them feels like a struggle, then the answer is yes, you probably are! In today's episode, we're diving into the difference between having a thought and thinking, which, yes, are two different things, and how that impacts writing sales pages! Converting the essence of your offer into 3D containers, like sales pages, is part of what attracts your ideal client to your offer. But often when the mind takes over, you end up with vague, fluffy language that isn't a match for what you're actually offering. So let's dive into what actually does create a match between your offer and your sales page, and how you can use it to create sales pages with greater ease that convert better. 

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