Real Talking Tips 42 begins a new 4-part series on the POWER OF PERSUASION. Hi, I'm Elaine A. Clark - actor, author, app creator, podcaster, speech communication coach, and entrepreneur. Listing my background establishes my authority and ethos, which is the focus of this episode. Ethos is one of three powerful rhetorical components and the foundation of writing and speaking. Ethos establishes the speaker's tone, style, status, ethical standards, credibility, and believability. It's the speaker's job to sound authoritative and support the personal 'WHY' belief regardless if it's their own message or someone else's words. When delivering a speech, presentation, or voice-over script written by someone else, many speakers lose their personal connection to the message. The result is a lack of ethos and audience disconnection with the speaker and information. Join me, along with and some wise tips from Aristotle, on how to own your Ethos! For more information, visit my website: https://elaineclarkvo.com/podcast