Emphasis on “customer-centricity” has turned salespeople into compliant order-takers. It’s time for salespeople to take back the control of the conversation.

On this episode, co-host Patrick Downs dives deep into how sales teams can correctly use customer centricity without becoming simple “yes” people.

Patrick is the Sales Enablement & Training Manager at PandaDoc.

What we talked about:

• Customer centricity in sales teams
• Sales enablement
• Solving problems
• Challenger sale

 

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.