Channel Mastery

42: Your Consumers Are Telling You What They Want. Are you Listening? With Paul Kirwin


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Check out the resources and full show notes at ChannelMastery.com/42
Topics covered: consumers reviews, using consumer reviews to plan product and marketing, words never to use in marketing, positive word association, aggregating data, market segmentation, consumer-driven production cycles, online merchants as publishers, the value of point of sale data, pivot language
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Channel MasteryBy Kristin Carpenter

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