The Worst Advice I Hear About CEO Branding

If you’ve been told that posting daily on social media is the secret to CEO branding, it’s time to rethink your strategy. While consistency is valuable, it’s not about how often you post—it’s about where and how you build your authority.

The biggest mistake CEOs make? Following an influencer strategy instead of a thought leadership strategy.

Why Posting Every Day Won’t Build Your CEO Brand

The idea that daily posting guarantees visibility is flawed because:

1️⃣ Algorithms Control Your Reach – Social media platforms change their rules constantly. What works today might be irrelevant tomorrow.

2️⃣ Influencers vs. Thought Leaders – Influencers create content for engagement. CEOs create content to position themselves as experts and industry leaders.

3️⃣ You Don’t Own Social Media – If your entire brand exists on a platform like LinkedIn or Instagram, you’re at the mercy of external decisions. What happens if your account is suspended or the platform loses popularity?

The Smart CEO Branding Strategy

Instead of chasing temporary attention, focus on building an evergreen thought leadership hub.

✅ Own Your Content: Your website and email list are assets you control.

✅ Publish Thought Leadership Pieces: Articles, case studies, and podcasts hold long-term value.

✅ Leverage Social Media, But Don’t Rely on It: Use platforms to distribute content, not as the foundation of your brand.

Final Thoughts

The CEOs who win the branding game are the ones who think beyond the algorithm and build assets that last. Don’t fall into the daily posting trap—build a brand that stands the test of time.

Highlights:

00:00 Debunking the Daily Posting Myth

00:23 The Importance of a Personal Hub

00:38 Long-Term Discoverability

00:46 Thought Leadership vs. Influencers

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