Alan provides a new Thursday Thought episode.

The failure rate for new products is brutally high - so 'nice to have' products rarely succeed. Alan describes steps you can take to transition your product from 'nice to have' to 'must have' - the key to invention success. Learn how to assess your product and to adjust. Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode. Website: www.alanbeckley.com