Why 99% of CEO LinkedIn Profiles Are Terrible

Your LinkedIn profile is more than just a digital resume—it’s your personal brand, your credibility, and often the first impression you make on industry leaders, clients, and investors. Yet, most CEOs treat it like a forgotten webpage, leaving major opportunities on the table.

In this episode of The Daily Hint, we explore the three critical mistakes CEOs make on LinkedIn and how to fix them to strengthen influence, build authority, and attract the right connections.

Mistake #1: An Unprofessional or Generic Profile Photo & Banner

Your profile photo and banner are the first things people notice. If your picture is outdated, unclear, or unprofessional, it immediately weakens your credibility.

Fix it: Use a high-quality headshot where your face is clearly visible. Pair it with a banner that reflects your industry, company, or personal brand—something that instantly tells visitors what you do.

Mistake #2: A Weak or Underutilized About Section

Most CEOs either leave this section blank or write a stiff, uninspiring corporate bio. This is a wasted opportunity. Your About section should tell your story, engage the reader, and clearly communicate your expertise and mission.

Fix it: Instead of a robotic summary, write a compelling narrative. Share your journey, what drives you, and how you bring value. Make it clear, concise, and engaging.

Mistake #3: Treating Job Descriptions Like a Boring CV

Many executives list their past roles in a dry, bullet-point format—just like a traditional resume. But LinkedIn is a branding tool, not just a job board.

Fix it: Transform job descriptions into credibility-building stories. Highlight key achievements, lessons learned, and the impact you’ve had in each role. Show, don’t just tell.

Final Thoughts

If you want to be seen as a leader in your industry, your LinkedIn profile needs to work for you—not against you. Make these small but powerful changes today, and watch how your influence grows.

Tune in to this episode of The Daily Hint for more insights on personal branding and CEO leadership.

Highlights:

00:00 Introduction: The Cost of a Poor LinkedIn Profile

00:07 Fix #1: Update Your Photo and Background Banner

00:24 Fix #2: Optimize Your About Section

00:40 Fix #3: Enhance Your Job Descriptions

00:51 Conclusion: Boost Your Credibility

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