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423 - The Biggest Personal Branding Myth That’s Holding You Back is "I don't have Time"
The Biggest Personal Branding Myth That’s Holding You Back is "I don't have Time"
Think You Don’t Have Time for Personal Branding? Think Again.
If you’re a CEO or business leader, you’ve likely said (or thought), “I don’t have time for personal branding.”
But here’s the reality: that’s like saying, “I don’t have time for revenue.”
Your brand isn’t just about visibility—it’s about credibility, influence, and business growth. In a world where people buy from people, failing to invest in your personal brand isn’t just a minor oversight—it’s a competitive disadvantage.
Why Personal Branding Drives Business Success
In 2025, the lines between personal and corporate branding are blurred. Even the world’s most powerful CEOs have more engaged followings than their companies. Take a look at leaders like Elon Musk or Richard Branson—people connect with them first, not just their businesses.
A strong personal brand allows you to:
✅ Attract top talent who want to work for a leader, not just a company
✅ Build trust with customers who prefer doing business with real people
✅ Secure partnerships and investment opportunities through credibility
✅ Establish yourself as an industry authority, opening doors you never expected
Your brand is your competitive advantage. And if you’re not leveraging it, your competitors will.
The Truth About Time and Branding
Personal branding doesn’t mean spending hours a day on social media. It means strategically positioning yourself so that when people search for you, they find value, expertise, and authenticity.
Here’s how to do it efficiently:
1️⃣ Start small: Dedicate just 10-15 minutes a day to sharing insights, commenting on relevant industry discussions, or publishing quick posts.
2️⃣ Repurpose content: If you’re speaking at an event, hosting a webinar, or writing an internal memo—turn it into a LinkedIn post or a short video.
3️⃣ Be authentic, not perfect: People don’t expect perfection. They expect you. Share real experiences, insights, and lessons learned.
Final Thought: No More Excuses
Not having time for personal branding is hurting your business. Every moment you delay, someone else is positioning themselves as the go-to expert in your space.
Start today. Build your brand. Own your influence.
For a deeper dive into why this matters more than ever, tune in to this episode of The Daily Hint.
Highlights:
00:00 The Importance of Personal Branding
00:09 People Buy from People
00:29 Building Your Authentic Brand
00:43 The Impact on Revenue
00:50 Start Today
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
View all episodes
The Biggest Personal Branding Myth That’s Holding You Back is "I don't have Time"
Think You Don’t Have Time for Personal Branding? Think Again.
If you’re a CEO or business leader, you’ve likely said (or thought), “I don’t have time for personal branding.”
But here’s the reality: that’s like saying, “I don’t have time for revenue.”
Your brand isn’t just about visibility—it’s about credibility, influence, and business growth. In a world where people buy from people, failing to invest in your personal brand isn’t just a minor oversight—it’s a competitive disadvantage.
Why Personal Branding Drives Business Success
In 2025, the lines between personal and corporate branding are blurred. Even the world’s most powerful CEOs have more engaged followings than their companies. Take a look at leaders like Elon Musk or Richard Branson—people connect with them first, not just their businesses.
A strong personal brand allows you to:
✅ Attract top talent who want to work for a leader, not just a company
✅ Build trust with customers who prefer doing business with real people
✅ Secure partnerships and investment opportunities through credibility
✅ Establish yourself as an industry authority, opening doors you never expected
Your brand is your competitive advantage. And if you’re not leveraging it, your competitors will.
The Truth About Time and Branding
Personal branding doesn’t mean spending hours a day on social media. It means strategically positioning yourself so that when people search for you, they find value, expertise, and authenticity.
Here’s how to do it efficiently:
1️⃣ Start small: Dedicate just 10-15 minutes a day to sharing insights, commenting on relevant industry discussions, or publishing quick posts.
2️⃣ Repurpose content: If you’re speaking at an event, hosting a webinar, or writing an internal memo—turn it into a LinkedIn post or a short video.
3️⃣ Be authentic, not perfect: People don’t expect perfection. They expect you. Share real experiences, insights, and lessons learned.
Final Thought: No More Excuses
Not having time for personal branding is hurting your business. Every moment you delay, someone else is positioning themselves as the go-to expert in your space.
Start today. Build your brand. Own your influence.
For a deeper dive into why this matters more than ever, tune in to this episode of The Daily Hint.
Highlights:
00:00 The Importance of Personal Branding
00:09 People Buy from People
00:29 Building Your Authentic Brand
00:43 The Impact on Revenue
00:50 Start Today
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a